We publish when we have something to say.
Operations
Your Google Business Profile is talking to robots now
Agents cross-check everything. If your site, your profile, and your reviews disagree, you lose the referral.
Read the essay →Digital
What the AI actually reads on your website
A walk through your site the way ChatGPT sees it — and why pretty doesn’t mean visible.
Read the essay →More are in review — on measurement, pricing transparency, cross-surface consistency, and the last mile of an AI-routed lead. They land here as they pass.